In Texas, This Fried Chicken Sandwich Outsells Burgers, Tacos, And Everything Else
Texas is a land of culinary giants. We boast world-renowned BBQ joints, legendary taco trucks, and burger institutions that draw crowds for miles. It’s a gastronomic battleground where only the boldest flavors survive.
So, when a single menu item, not a rack of ribs or a plate of fajitas, but a chicken sandwich, rises above the fray to become the undisputed sales champion at a popular restaurant, you know it’s something special.
At Roots Chicken Shak, the Big Bird Sandwich isn’t just popular; it’s a phenomenon, outselling burgers, tacos, and everything else on the menu, proving that sometimes, the most unexpected contender wears the crown.
The Culinary Genius Behind The Sandwich
Chef Tiffany Derry brings star power and southern expertise to every Big Bird Sandwich. Her journey from Top Chef fame to culinary entrepreneur has shaped her unique approach to comfort food.
Growing up in Texas with a family that celebrated food, Derry developed a passion for elevating classic dishes with unexpected techniques. Her training in fine dining restaurants across the country taught her the importance of quality ingredients and meticulous preparation.
When creating the Big Bird, she drew from childhood memories of family meals, determined to craft a sandwich that would transport diners to their own nostalgic food moments.
Duck Fat Frying
What makes the Big Bird truly exceptional is Chef Derry’s signature duck fat frying method. Unlike traditional vegetable oil, duck fat creates a golden-brown crust with remarkable crispiness while keeping the chicken incredibly juicy inside.
The technique requires precise temperature control and timing. Too hot, and the exterior burns before the chicken cooks through. Too cool, and the coating becomes greasy rather than crisp.
The duck fat also imparts a subtle richness that vegetable oils simply can’t match, creating a depth of flavor that keeps customers coming back repeatedly for that unmistakable taste.
The Perfect Stack Of Ingredients
Every element of the Big Bird Sandwich plays a crucial role in its legendary status. The foundation is a buttery sweet potato bun that adds a subtle sweetness to balance the savory chicken.
I still remember my first bite into this masterpiece. The seasonal kale salad added just the right amount of freshness, while the pickles, tomatoes, and red onion provided a tangy crunch that cut through the richness. The herb mayo tied everything together with creamy, aromatic notes.
Unlike competitors who rely on excessive sauce to mask mediocre chicken, the Big Bird lets quality ingredients shine through in perfect harmony.
The Roots Chicken Shak Origin Story
Roots Chicken Shak first opened its doors in 2017 at Legacy Hall in Plano, Texas. Chef Derry wanted to create a space that honored her southern roots while showcasing her modern culinary techniques.
The concept quickly gained traction, leading to an expansion to Austin’s Main Streat Food Hall in 2020. Despite opening during the pandemic, the Austin location thrived as word spread about the incomparable Big Bird Sandwich.
Looking ahead, chicken lovers in Addison have reason to celebrate with a new location planned, bringing this Texas favorite to even more hungry fans.
Sales Numbers That Speak Volumes
The Big Bird doesn’t just slightly outsell other menu items-it dominates them. According to restaurant data, for every burger or taco sold at neighboring food hall stalls, Roots Chicken Shak sells nearly three Big Bird Sandwiches.
Weekend rushes see kitchen staff preparing upwards of 200 sandwiches per day. The sandwich has developed such a following that some customers make weekly pilgrimages from neighboring cities just to satisfy their Big Bird cravings.
Social media has amplified this success, with the distinctive sandwich appearing in countless Instagram posts and TikTok videos. A visual testament to its popularity.
The Complete Roots Experience
While the Big Bird steals the spotlight, the full Roots Chicken Shak menu deserves attention. Duck fat fries provide the perfect crispy companion, while the banana pudding offers a sweet finale that rivals the sandwich in customer praise.
My family now makes visiting Roots a monthly tradition. We’ve gradually worked our way through the menu, but always return to the Big Bird as our anchor order.
The communal tables and friendly service create an atmosphere that feels like dining at a friend’s home rather than a restaurant. Community events and special menu collaborations keep the experience fresh for regulars.
The Future Of Fried Chicken Innovation
Chef Derry continues to refine and expand upon her winning formula. Sources close to the restaurant hint at seasonal variations of the Big Bird coming soon, potentially featuring limited-time ingredients like heirloom tomatoes in summer or cranberry aioli during holiday seasons.
Industry watchers predict the concept could expand nationally within five years. The restaurant has reportedly fielded franchise inquiries from across the country, though Chef Derry remains committed to controlled growth to maintain quality.
For now, the focus remains on perfecting each sandwich served and ensuring that every Big Bird lives up to its legendary status.