The South Carolina Deli Serving Massive Sandwiches And Cinnamon Rolls Worth Sharing
South Carolina has a breakfast spot where the cinnamon rolls are big enough to make sharing sound reasonable, right up until the first bite.
Inside, giant sandwiches and warm grits bowls give the sweet side of the menu some hearty company. You might arrive craving a cinnamon roll, then notice what someone nearby is eating and start reconsidering your entire order.
Breakfast has a way of getting bigger here.
That helps explain the early crowds and the people willing to drive out of their way for a meal. A cozy deli with generous portions gives you plenty to look forward to before the day has properly started.
While you wait, there is time to settle the important questions: sweet or savory, a sandwich or a bowl, and whether sharing that roll was really your best idea.
A breakfast run to this South Carolina deli can leave you discussing cinnamon rolls long after the plates have been cleared. Just be careful when offering someone “a little taste.” With a roll this tempting, you may need to define “little” first.f
A Shopping Street With A Sweet Secret
Picture a warm Saturday morning in Columbia. You stroll down Devine Street, past boutiques and neighborhood shops, and suddenly you smell butter and cinnamon drifting through the air.
Follow your nose to 2617 Devine St, and you have arrived.
The deli sits in a lively part of town known for local stores and friendly faces, just a short drive from downtown Columbia and the University of South Carolina. It is not a giant building with flashing signs.
Instead, it is a modest, cozy spot that feels like a neighbor invited you over for brunch.
That small size is part of the charm. Inside, you will find a happy buzz of conversation, clinking mugs, and staff calling out orders.
Guests often mention the local artwork and community flyers on the walls, including posts that promote dog adoptions. It tells you right away that this place cares about its town.
Before you go, plan a little extra time to wander the street afterward. A belly full of cinnamon roll pairs nicely with a slow walk past the shops.
You can save room for a second treat to take home, too.
Cinnamon Rolls Big Enough To Share
Hundreds of reviewers mention one thing more than anything else, and you can probably guess it. The cinnamon rolls here are the true stars, and they are huge.
One guest said the buns were big enough to serve two people, and plenty of others agree.
Each roll is soft and warm, swirled with cinnamon and topped with a thick sugary glaze. Some fans love that the rolls feel a bit lighter than the heavy versions you find at mall food courts.
One world traveler who samples pastries everywhere called it the best cinnamon roll ever, which is quite a compliment.
Not every bite wins every heart, of course. One visitor wished there was more icing spread all the way through.
Still, the vast majority leave grinning with sticky fingers.
Here is a smart move. Order one roll to eat right away while it is warm, then grab another boxed up for later.
Several guests say the to-go roll became the surprise highlight of their whole day, especially on long road trips home. Sharing one at the table with a friend is also a great way to save room for a sandwich.
Flavors That Change With The Seasons
Bananas Foster on a cinnamon roll? Yes, really.
The flavor list at this deli reads like a dessert menu from a fancy restaurant, and it keeps changing.
Guests rave about the Bananas Foster roll, the apple cobbler roll topped with warm Dutch apples, and a juicy berry version. Others have found coconut cream, bourbon caramel, blueberry, and even a strawberry cheesecake roll.
One lucky visitor tried a seasonal peach cobbler roll and could only describe it as, oh my goodness, so good.
Since flavors rotate, you never know exactly what will be waiting behind the counter. That surprise is half the fun.
Regulars come back just to see what new creation has shown up this week.
A tip for first-timers is to try one classic original roll and one wild specialty flavor. That way you can compare the simple version with the fancy one.
If you are with a group, everyone can pick a different flavor and swap bites.
Customers even toss out their own ideas. One fan suggested a tres leches roll, which shows how much people love dreaming up new flavors here.
Who knows what might appear next on the menu board?
Sandwiches Stacked Sky High
Let us talk about the deli half of the name. The sandwiches here are generously filled, perfectly grilled, and loaded with flavor, according to happy diners.
The Reuben gets plenty of love, and so does the Turkey Reuben served with homemade chips. One couple ordered Matt’s Brazilian Steak sandwich on sourdough with garlic sauce and called it unreal.
The steak was tender and well seasoned, and the garlic sauce tied it all together.
Other favorites include the Irish Lassie, the Palmetto sandwich, paninis, and a hearty grilled cheese. You can tell the kitchen does not cut corners with ingredients.
Bread is toasted just right, and fillings spill out the sides in the best way.
Pair your sandwich with a cup of soup for a cozy combo. The tomato basil Parmesan soup is a crowd pleaser, especially next to a gooey grilled cheese.
Chili also shows up in many reviews from guests who like a warm, filling side.
Hungry travelers should come early, because the kitchen closes at 2 PM. Since this place is so popular, the best way to get exactly what you want is to show up well before the lunch rush ends.
Breakfast Sandwiches With A Bonus Treat
Imagine ordering a breakfast sandwich and getting a surprise dessert with it. That is exactly what happens here, and people adore it.
Every breakfast sandwich comes with a mini cinnamon roll on the side, fresh and hot. It is such a sweet little bonus that dozens of reviewers mention it.
One family called their meal hands down the best breakfast sandwich they had ever eaten.
The Big Pig is a fan favorite. One diner said it has everything you could ask for in a breakfast sandwich, especially with eggs cooked over easy.
You can also build your own custom sandwich, and regulars say the kitchen makes it perfectly every time.
Here is a little secret. Some reviewers say the mini rolls taste even better than the big ones because of their glaze-to-bread ratio.
If you are not super hungry, a breakfast sandwich lets you sample both the savory and sweet sides of the menu in one order.
Doors open at 7 AM, so early birds can grab a sandwich before work or a weekend adventure. Morning is often the calmest time to visit before the crowds really pile in.
Your future self will thank you.
Grit Bowls Worth The Trip
You cannot visit South Carolina without trying grits, and this deli gives you a delicious reason to do it. Shrimp and grits earn around eighty mentions in reviews, making them one of the most talked-about dishes on the menu.
The famous Grit Bowl is a big hit. One first-time guest said it absolutely deserves its reputation.
Pimento cheese grits are another local favorite, mixing creamy grits with the tangy cheese spread that Southerners have loved for generations.
Fun fact for curious eaters. Grits are made from ground corn and have been a Southern staple for hundreds of years, long before brunch was even a word.
Pimento cheese is so beloved in the Carolinas that people sometimes call it the pâté of the South.
The deli often offers a flavored grits of the day. One guest wished plain grits were also available, so ask the staff if you prefer simple ones.
They are friendly and happy to help.
Grits with bacon and eggs make a filling meal for anyone with a big appetite. Add a mini cinnamon roll and you have a breakfast that will power you through a whole day of exploring Columbia.
Ms. Jody And The Family Feeling
One military family were regulars from 2017 until they moved away in 2022. Every time they return to Columbia, they stop here first.
On their last visit, they brought their daughter, and Ms. Jody made her feel like a princess.
Ms. Jody is the owner, and her name pops up in review after review. She walks the dining room, chats with guests, and checks in on tables.
One mom said Jody noticed her son was very hungry and brought him a cinnamon roll and juice before the meal even arrived.
Another pair of visitors on a girls’ trip got a surprise strawberry cheesecake roll after Jody stopped by to visit. Stories like these explain why people describe the place as having a real feeling of community and joy.
Her warm attitude seems to spread to the whole team. Guests constantly call the staff sweet, kind, and welcoming, saying they were treated like family from the moment they walked in.
So when you visit, do not be shy. Say hello, ask for a recommendation, and soak in the friendly energy.
The food fills your stomach, but the people here fill your heart.
Road Trippers From Georgia And Beyond
Columbia sits right along major highways linking Georgia to the Carolinas, and that makes this deli a perfect pit stop. Travelers have figured that out fast.
One family stopped on their way back from Georgia after a friend recommended it. They said the place blew their expectations out of the water and called the rolls, without exaggeration, the best they had ever eaten.
Another mother and daughter made it the very first stop on their girls’ weekend.
Locals are just as dedicated. One regular happily drives thirty minutes each way for a breakfast sandwich and a coconut cream roll.
A traveler from far away wished he could give the place ten stars.
For road trippers, smart planning helps. Call ahead or order for pickup so you can grab your food and get back on the highway quickly.
Many guests save their mini rolls for the car ride, and a box of rolls makes a great snack for the miles ahead.
If you want to sit down, build in extra time for a wait. Stretching your legs on Devine Street beats sitting in traffic anyway, and the reward at the end is very sweet.
Beat the Line And The 2 PM Close
Timing is everything here. With wait times mentioned in more than fifty reviews, a little planning goes a long way.
The deli is open Wednesday through Sunday from 7 AM to 2 PM, and it is closed on Mondays and Tuesdays. Hours can change for holidays or special events, so check the website at cinnamonrolldeli.com or call 803-465-4947 before you head over.
One visitor arrived at 9:30 on a Sunday and waited about ten minutes. By 10 AM, the wait had grown much longer.
Another couple waited about forty-five minutes for a table, though they said the meal made it worth every minute. One early guest left to find a line wrapped around the corner.
The best strategy is to come right at opening or on a weekday like Wednesday or Thursday. Weekend late mornings are the busiest.
Ordering ahead for pickup is another popular trick, and the deli is also available through delivery apps like Uber Eats.
Remember that the kitchen wraps up at 2 PM, and popular items can run low as the day goes on. If your heart is set on a specific roll, earlier is always better.
Parking, Seating, And Smart Visitor Tips
Small spaces come with small puzzles, and parking is one of them. Several guests admit that finding a spot can be interesting, but they all say it is worth the effort.
The deli has a small lot with only a handful of spaces. Street parking out front on Devine Street is your best backup.
Arriving early makes it much easier to grab a spot close to the door.
Inside, seating is limited, which is why lines form so quickly. A small outdoor area offers extra tables when the weather is nice, and it is a lovely place to enjoy a roll in the Carolina sunshine.
Groups of friends say it is a great spot to hang out and chat.
Specific accessibility details are not widely published, so guests with mobility needs should call ahead to ask about entry and seating. The friendly staff can help you plan the easiest visit possible.
Prices are often described as reasonable for the large portions you get, though exact costs vary by item. Expect a typical breakfast or lunch to feel fair for the amount of food.
And do not forget to try the homemade berry jelly, which one guest called one of the best ever.